"The release of LOBOLA and our subsequent direct public sales has empowered us to clearly define our goals for future productions. We are pushing almost a thousand copies a day, and right now we have sold slightly above 70,000 copies in two months," said producer Rufaro Kaseke.
He admitted the company had experience problems with the movie’s soundtrack.
"The first sound specialists that we contracted did a shoddy job because they had difficulties balancing the sound and the dialogue. There are very few experienced professionals who do sound-scoring in the country, in a nutshell I would say we had not identified the good sound-scoring people for film in Zimbabwe," he said.
"We had to switch strategy to direct public sales that have seen our branded buses travel to several towns and cities around the country. One way or another in order to define our market penetration, we had to reposition ourselves and change some arrangements with some leading retailers. This we did in favour of direct public sales as a counter measure to improve our sales.”
Post published in: Entertainment