Written by Simbarashe Simbarashe, who is co-founder of the clothing label with Keith Dete, Artwell Nhandara and Clive Siduna, the book emphasises the role and importance of African culture which has come under threat as a result of issues such as migration.
Speaking from their stand at the Harare Agricultural Show, Marketing Executive, Clive Siduna, said they had received a boost from the fact that their label is being used as the main clothing line in popular South African movie star Leon Schuster’s new movie titled “Bad Buddies”.
“In Mad Buddies, currently premiering at most of South Africa’s movie houses including Ster Kinekor, the T-Shirt is worn by Artwell whose real name is Kenneth Nkosi,”said Siduna.
Nhandara said the label features T-shirts, tracksuits as well as caps and plans are underway to take the clothing into Botswana, Zambia and Lesotho as well as further abroad to the UK.
The products have various messages such as the sun, which symbolises the greatness of Zimbabwean people, and the Baobab tree for strength and stability.
The main logo is Ubuntuism – a classic cursive mark radiating self-confidence and unrestrained creativity of Zimbabweans.
Post published in: Entertainment