The 54th edition of is scheduled for April 23-27 at the International Exhibition Centre in Bulawayo under the theme, “Building Value, Enhancing Growth”.
ZITF Deputy General Manager, Noma Ndlovu, said the event was likely to be an improvement from last year with the space booked for the exhibition 10 percent higher than this time last year.
She said 83 percent of the available exhibition space had been allocated so far.
ZITF has been aggressively marketing the event abroad.
“There has been a significant increase in foreign companies’ participation, compared to last year, all owing it to an increased marketing drive by the ZITF Company. Through agents from all over the world, we have managed to extend our foreign exhibitor base and tap into new foreign markets. We have so far received expressions of interest in participation in the ZITF 2013 from foreign nations which include Brazil, China, Germany, other German-speaking countries in Europe, and Pakistan,” said Ndlovu.
Recently Ndlovu visited India to explore areas of business collaboration within the Indian business community.
“Positive responses have been received from Brazilian industrial and business associations complemented by the efforts of APEX that is communicating with a client base of over 5, 000 contacts to ensure the widest possible reach in the Brazilian market. Our agent in South Africa is also sourcing exhibitors in Angola, Ghana, Kenya, Netherlands, Nigeria and Zambia while the agent in Brazil has extended his territory to cover Argentina, Chile and Uruguay.”
Foreign participation usually accounts for almost 40 percent during ZITF and its concurrent expos. The major highlights of the exhibition include the International Business Conference, which is a platform that offers a dynamic networking environment for business executives, industry leaders and policy makers. It is scheduled for April 24.
Post published in: Agriculture