New billboard campaign hits SA

JOHANNESBURG - The first marketing volley in next year's poll was fired last weekend in South Africa with the erection of five billboards around Johannesburg, calling for a democratic vote and an end to violence.

Caption: One of the new billboards at Park Station. 

The giant posters have been set up at established sites including Thembisa high-density suburb, home to thousands of exiles, and the bustling Park Station – the hub for bus and train travel around southern Africa, whence several coaches leave daily for Bulawayo and Harare.
In September, a billboard on the South African side of Beit Bridge was torn down by agents allegedly in the pay of Musina Town Council. When a replacement was being pasted to the site, police and army arrived and forced the workers them to abandon their project.
The incident drew wide condemnation and a court order has since stopped the council from interfering with the notice. South Africa’s constitution guarantees freedom of expression.
The billboards have been funded by a mix of church groups and non-governmental organisations working under the banner of an organisation called Zimbabwe Democracy Now.
A spokesman for the group told The Zimbabwean that the Musina incident had brought attention to their work along and attracted funds from diaspora groups around the world, and he hoped there would be more billboards in the near future. – Own Correspondent

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