TBWA/Hunt/Lascaris Trillion Dollar Campaign, which aimed to raise awareness and promote readership of The Zimbabwean newspaper,won the Cannes Lions Grand Prix award for outdoor advertising.
The agency outlined how the regime of Robert Mugabe had introduced a 55 per cent import luxury duty on The Zimbabwean, making it unaffordable for the average Zimbabwean.
In order to subsidise its production, the newspaper is sold in England and South Africa to raise foreign currency.
According to TBWA/Hunt/Lascaris, one of the most eloquent symbols of Zimbabwes collapse is the Z$100 trillion dollar note, which the agency decided to use in its outdoor advertising campaign.
A billboard was created for The Zimbabwean made of worthless Zimbabwean banknotes, as well as a 5m x 1.5m wall mural.
The agency also created and distributed trillions of dollars worth of Zimbabwean money stamped with provocative messages and a call for support for The Zimbabwean.
Giant posters were also created from the banknotes, which featured trillion dollar tear-offs.
Post published in: News