3D for 2010

JOHANNESBURG - Following the initial joint announcement to make the world's first FIFA World Cup available in 3D, FIFA and Sony Corporation at the weekend unveiled insights into what the football fans around the globe can expect from this innovative undertaking.

Coinciding with the rapidly growing consumer interest in 3D, the first ever FIFA World Cup in 3D will further capture the excitement for millions of football fans around the globe. With a total of seven pairs of Sony’s professional HDC cameras on rigs at every match (model: HDC-1500), the action on the pitch will be captured in a stunning 3D quality enabled through its proprietary multi-image processor (model: MPE-200) and 3D Outside Broadcast truck. Sony’s cutting-edge processor, the only one in the market to date, makes an end-to-end workflow possible in the production process and automatically adjusts the depth-of-field to ensure an unprecedented and optimal 3D viewing experience around the world. Starting from the FIFA Confederations Cup last year in South Africa, Sony has been working on enhancing the 3D capturing of fast-moving football action and has since conducted a number of 3D filming trials in Europe.

3D filming will be realised at five out of the 10 FIFA World Cup stadiums: Soccer City and Ellis Park in Johannesburg, Durban, Cape Town and Port Elizabeth. 25 matches in total will be filmed and broadcast in 3D, which will include a carefully chosen selection of those games expected to attract most public attention, including the opening game on June 11 at Soccer City (South Africa vs Mexico) and the crowning final game on July 11 also in Johannesburg.

“The 3D feed from these 25 matches will be made available for broadcast on 3D channels, which can be enjoyed by consumers on their 3D-compatible TV sets in the comfort of their home, almost as if they were in the football stadium themselves,” said Niclas Ericson, Director of FIFA TV in a statement from Zurich, Switzerland.

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