JOHANNESBURG - Adidas has launched a campaign to find 384 youth around the world aged between 12 and 16 years old to become flag bearers for the 2010 FIFA World Cup. The campaign involves a competition, which closes on 16 May, which requires entrants to write a motivating essay in less than 100 words on why they should be chosen.
The winners will carry the yellow FIFA Fair Play flag onto the field at the World Cup games. There will be six children in each of the 64 matches, totalling 384 flag bearers. Over 300 will come from all regions of South Africa and the rest will be selected through worldwide Adidas subsidiaries.
The lucky youngsters chosen will be wearing Adidas kit with outfits for rehearsal and for the matches, which they will get to keep as a lifetime reminder of this special event. There will also be chaperones provided by Adidas and CIP, the Adidas events and logistics agency, to ensure the children are supervised and safe at all times.
“This is an opportunity to all the youth who want to be a part of the World Cup and all it takes is a visit to one of the 600 participating stores nationwide, said Bradley Stern, senior trade marketing manager at Adidas South Africa.
Entry for the competition is free. Entry forms can be obtained from any Adidas stores, Total Sports, Studio88, Cross Trainer, Sportsmans Warehouse, Tekkie Town, participating Edgars stores and key Adidas football independent nationwide stores.
Post published in: Football