JOHANNESBURG - Watch manufacturer, Hublot, has been named the Official Watch for the both the FIFA World Cup in South Africa in June and Brazil in 2014.The watchmaker’s role on the pitch as “Official FIFA Timekeeper” means that Hublot will be visible on the referee’s boards when they show substitutions or stoppage time. In addition, as the “Official Watch”, Hublot will create an exclusive limited edition series for the 2014 FIFA World Cup Brazi and special collections of watches linked to the FIFA World Cup as of 2011 onwards.
Hublot’s CEO, Jean-Claude Biver, told The Zimbabwean from Zurich, Switzerland, “We already have an in-depth understanding of the footballing world as Hublot was the first luxury brand to become involved in this field. It is a great honour and an immense pleasure to become the “Official FIFA Timekeeper” for the next two FIFA World Cups, and to be a part of the largest televised event in the world.”
Hublot already has a long and illustrious history in the soccer world. It sponsored the Swiss team in 2006 and was an official partner of Euro 2008. It has links to the Mexican Football Federation and the Spanish national team and is the “Official Timekeeper” for Manchester United. The company recently forged a partnership with international soccer star, Diego Maradona.
FIFA president, Sepp Blatter said: I am delighted that Hublot will be with us for the coming FIFA World Cups. I have a lot of respect for Hublot and their ability to innovate and to stand apart, driven by Jean-Claude Biver’s own dynamism and passion. Hublot’s image is a mark of Swiss quality and accuracy,” he added
Post published in: Football