JOHANNESBURG - TBWZ/Hunt/Lascaris has once again scooped a prestigious award for its Trillion Dollar ad campaign for The Zimbabwean Newspaper.The Creative Circle announced the winners of its 2009 Ad of the Year awards and The Loerie Awards officially launched its 31st Printed Loeries Annual on March 25 at The Venue, Melrose Arch.
The Zimbabwean won an award in the Experiential category.
The Zimbabwean Trillion Dollar flyer was the clear winner here. A hugely impactful idea bringing the issue up close and personal and in fact using the issue to create the media.
Very clever. And a flyer winning Ad of the Year? That’s an achievement in itself, said competition organisers.
Earlier in the week, at the 2010 AdReview Awards, The Jupiter Drawing Room and TBWA\Hunt\Lascaris were jointly named AdReview Agencies of the Decade.
The judges were unable to reach agreement on a single winner.
TBWA\Hunt\Lascaris was the dominant agency of the first six years of the decade, heading the creative league table in five years, and placing second in another, twice winning Agency of the Year, and making the running as the country’s most successful agency business. It then went into a slump, falling to a low point of 11th in the creative league, and would have blown its chances of winning the Decade accolade – were it not for last year’s stunning comeback with the Zimbabwe
Trillion Dollar Billboard.
Though the Zimbabwean campaign was made up of a single idea (that it is cheaper to make a billboard out of depreciated Zimbabwean currency than out of paper or normal billboard facings), it was an idea so big that it turned the campaign into one of the biggest in the world last year.
The ad campaign has also been listed as a finalist in the 2010 Clio Awards. It has been nominted in six categories: Poster, Billboard, Innovative, Integrated, Print: Direct Mail and Design. The awards event will be held in New York City on May 26 and 27.
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