JOHANNESBURG - Adidas, the leading global sports brand, this past weekend presented and distributed the remaining 10 000 tickets to school learners as part of its FIFA Ticket Fund campaign.
This was done at the finals of the Schools Mini World Cup in Marks Park, Emmarentia. The Adidas Ticket Fund campaign is a FIFA initiative aimed at making 2010 FIFA World Cup matches more accessible to those South African learners who do not ordinarily have the means to purchase tickets for the tournament.
Adidas, a FIFA partner of more than 35 years, received 15 000 tickets from FIFA for the global football showpiece and the brand chose to work with the Department of Basic Education (DBE) in distributing these tickets to deserving learners from schools throughout South Africa. The learners have been participating in art and football competitions in their respective provinces, culminating in the national finals this month.
The other 5 000 tickets were presented to learners at the finals of the art competition in the education pillar held in Pretoria a fortnight ago. We are continuing where we left off last weekend by entering the second stage of the competition which is schools football the pillar of development. We chose to partner with the DBE in order to make sure that we fulfil FIFAs mandate of giving away match tickets to the deserving young people of South Africa, Zobuzwe Ngobese, the Public Relations Manager at Adidas South Africa, told The Zimbabwean.
We saw some great performances from the learners that participated in the art competition last weekend and we hope to see some exciting skill and goals when the football finals take place starting tomorrow. This way we have ensured that the school learners do not get these tickets as handouts but through making some effort in both the art and the football competitions.
Post published in: Football