Horticultural company to open branches in Mozambique

horticultureVUMBA - The Eastern Horticultural Produce based in Vumba is planning to expand its regional market and would soon open branches in neighbouring Mozambique. (Pictured: Horticulture business growing in Zimbabwe)

In an interview with The Zimbabwean, the companys General manager, Herbert Mbanje, said the expansion would both boost the companys customer base and its revenue streams.

“We currently have five branches and we are aiming to open more branches in areas where we lack representation in the country. We are also going to open branches in Manica, Chimoio and Beira in Mozambique between May and June this year,” he said.

“We are excited about this initiative, which will enable more people to access our products with a Zimbabwean identity,” said Mbanje.

He said the expansion drive was part of the companys initiative to further improve its foothold across the African continent.

The company had already opened two branches in South Africa over the past five months.

“We recognise the growing need for commercial wholesaling of horticulture products in many parts of the country and the mushrooming of small to medium horticulture business sector in Zimbabwe, which also requires our facilities,” Mbanje said.

He said apart from the companys full range of horticulture products, their Vumba and Mutare branches also offered products targeted at the small and medium businesses.

Mbanje added that in order to drive the retail expansion, the company will introduce direct sales teams in Mozambique that will take their products to the people.

Post published in: News

Leave a Reply

Your email address will not be published. Required fields are marked *