Second Grand Clio for Trillion Dollar

NEW YORK: A record second Grand Clio - this time for Integrated Campaign - went to TBWA\Hunt\Lascaris Johannesburg for its Trillion Dollar campaign for The Zimbabwean at the second Clio Awards ceremony last night, Thursday, 27 May 2010. On Wednesday night, the campaign scooped a Grand Clio in the Poster category.

The Clio Awards, one of the world’s most recognised international advertising, design and communications competitions honouring creative excellence and innovation, announced its winners for the 2010 Interactive & Innovative Awards at Skylight Soho in New York City. The awards rewarded winning work in media including: Interactive; Innovative Media; Integrated Campaign; Content & Contact; Design; Strategic Communications/Public Relations and Student.

South African winners

Category Award Agency Campaign Client

Integrated Campaign Grand Clio TBWA\Hunt\Lascaris Johannesburg Trillion Dollar The Zimbabwean

Innovative Media: Media Gold TBWA\Hunt\Lascaris Johannesburg Trillion Dollar The Zimbabwean

Design:Direct Marketing Silver Y&R Toy Soldiers UNICEF

Clio presented Jeff Goodby and Rich Silverstein, co-chairmen and creative directors of Goodby, Silverstein & Partners with the Lifetime Achievement Award. Also recognised were the following accomplishments:

Agency of the Year: AlmapBBDO, S?o Paulo

Advertiser of the Year: Nike

Network of the Year: BBDO Worldwide, New York

Production Company of the Year: MJZ, Los Angeles, New York & London

The evening’s list of Grand and Gold Clio winners are as follows:

Design: 28 Statues (two Gold, five Silver, 21 Bronze)


Jung von Matt AG, Hamburg, Environmental Design, for RWE – Power Leakage

Serviceplan, Munich, Annual Reports, for Bang & Olufsen

Content & Contact: 10 Statues (four Gold, three Silver, three Bronze)


HEIMAT, Berlin, Media, “Go Beyond Borders” for CNN International

JWT, Melbourne, Public Service, “City GT” for VicRoads

Three Drunk Monkeys, Sydney, Public Service, “The Sun Sound” for the Cancer Council

Wieden & Kennedy, Portland, Apparel/Fashion/Footwear, “Nike LIVESTRONG & The Chalkbot” for Nike LIVESTRONG

Interactive: 38 statues (six Gold, 13 Silver, 19 Bronze)


AKQA, Washington, Innovative Use Of Technology, “Virtual Box Simulator” for United States Postal Service

Crispin Porter + Bogusky, Boulder, Innovative Use Of Technology, “Twelpforce” for Best Buy

Crispin Porter + Bogusky Europe, Gothenburg, Fresh Approach, “Magical X-mas Cards” for the Swedish Post

Definition 6, Atlanta, Viral – Beverages/Non-Alcoholic, “Happiness Machine Video” for Coca-Cola

Farfar, Stockholm, Fresh Approach, “The World’s Biggest Signpost” for Nokia

DDB, London, Online Games, “Monopoly City Streets” for Hasbro – Monopoly Game Board

Integrated Campaign: 16 Statues (one Grand, three Gold, seven Silver, five Bronze)

Grand and Gold:

TBWA\Hunt\Lascaris Johannesburg, “The Trillion Dollar Campaign” for The Zimbabwean Newspaper (GRAND Clio)

AlmapBBDO, S?o Paulo, “Havaianas Identity” for Havaianas – S?o Paulo Alpargatas

Berghs School of Communication, Stockholm, Student, “Offline” for Norske Skog – Norwegian Forrest Industries

Miami Ad School Europe, Hamburg, Student, “The Deathzone” for Greenpeace Energy

Innovative Media: 26 Statues (one Grand, four Gold, 12 Silver, nine Bronze)

Grand and Gold:

JWT Milan, Milano, Corporate/Institutional, “Auditorium” for Heineken (GRAND Clio)

Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Beverages/Alcoholic, “Andes Teletransporter” for Inbev – Andes Beer

JWT Japan, Tokyo, Confections/Snacks, “Kit Kat Mail” for Kit Kat

Miami Ad School Europe, Hamburg, Student, “The Mixtape” for Fred Perry Subculture

TAXI, Toronto, Automotive, “Hands Up” for MINI Canada

Strategic Communications/Public Relations: seven Statues (three Gold, three Silver, one Bronze)


Ketchum, San Francisco, Consumer, “Dreyer’s Beat the Blues with a Taste of Recovery” for Dreyer’s Ice Cream

Ketchum, Chicago, Consumer, “Friskies First ‘Feline Focus Group'” for Friskies

Naked Communications, Sydney, Consumer, “Ask Richard” for FBi Radio

Host for the night was actor and comedian Rob Riggle, (Saturday Night Live, The Daily Show with Jon Stewart, HBO’s Funny or Die).

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