The Clio Awards, one of the world’s most recognised international advertising, design and communications competitions honouring creative excellence and innovation, announced its winners for the 2010 Interactive & Innovative Awards at Skylight Soho in New York City. The awards rewarded winning work in media including: Interactive; Innovative Media; Integrated Campaign; Content & Contact; Design; Strategic Communications/Public Relations and Student.
South African winners
Category Award Agency Campaign Client
Integrated Campaign Grand Clio TBWA\Hunt\Lascaris Johannesburg Trillion Dollar The Zimbabwean
Innovative Media: Media Gold TBWA\Hunt\Lascaris Johannesburg Trillion Dollar The Zimbabwean
Design:Direct Marketing Silver Y&R Toy Soldiers UNICEF
Clio presented Jeff Goodby and Rich Silverstein, co-chairmen and creative directors of Goodby, Silverstein & Partners with the Lifetime Achievement Award. Also recognised were the following accomplishments:
Agency of the Year: AlmapBBDO, S?o Paulo
Advertiser of the Year: Nike
Network of the Year: BBDO Worldwide, New York
Production Company of the Year: MJZ, Los Angeles, New York & London
The evening’s list of Grand and Gold Clio winners are as follows:
Design: 28 Statues (two Gold, five Silver, 21 Bronze)
Gold:
Jung von Matt AG, Hamburg, Environmental Design, for RWE – Power Leakage
Serviceplan, Munich, Annual Reports, for Bang & Olufsen
Content & Contact: 10 Statues (four Gold, three Silver, three Bronze)
Gold:
HEIMAT, Berlin, Media, “Go Beyond Borders” for CNN International
JWT, Melbourne, Public Service, “City GT” for VicRoads
Three Drunk Monkeys, Sydney, Public Service, “The Sun Sound” for the Cancer Council
Wieden & Kennedy, Portland, Apparel/Fashion/Footwear, “Nike LIVESTRONG & The Chalkbot” for Nike LIVESTRONG
Interactive: 38 statues (six Gold, 13 Silver, 19 Bronze)
Gold:
AKQA, Washington, Innovative Use Of Technology, “Virtual Box Simulator” for United States Postal Service
Crispin Porter + Bogusky, Boulder, Innovative Use Of Technology, “Twelpforce” for Best Buy
Crispin Porter + Bogusky Europe, Gothenburg, Fresh Approach, “Magical X-mas Cards” for the Swedish Post
Definition 6, Atlanta, Viral – Beverages/Non-Alcoholic, “Happiness Machine Video” for Coca-Cola
Farfar, Stockholm, Fresh Approach, “The World’s Biggest Signpost” for Nokia
DDB, London, Online Games, “Monopoly City Streets” for Hasbro – Monopoly Game Board
Integrated Campaign: 16 Statues (one Grand, three Gold, seven Silver, five Bronze)
Grand and Gold:
TBWA\Hunt\Lascaris Johannesburg, “The Trillion Dollar Campaign” for The Zimbabwean Newspaper (GRAND Clio)
AlmapBBDO, S?o Paulo, “Havaianas Identity” for Havaianas – S?o Paulo Alpargatas
Berghs School of Communication, Stockholm, Student, “Offline” for Norske Skog – Norwegian Forrest Industries
Miami Ad School Europe, Hamburg, Student, “The Deathzone” for Greenpeace Energy
Innovative Media: 26 Statues (one Grand, four Gold, 12 Silver, nine Bronze)
Grand and Gold:
JWT Milan, Milano, Corporate/Institutional, “Auditorium” for Heineken (GRAND Clio)
Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Beverages/Alcoholic, “Andes Teletransporter” for Inbev – Andes Beer
JWT Japan, Tokyo, Confections/Snacks, “Kit Kat Mail” for Kit Kat
Miami Ad School Europe, Hamburg, Student, “The Mixtape” for Fred Perry Subculture
TAXI, Toronto, Automotive, “Hands Up” for MINI Canada
Strategic Communications/Public Relations: seven Statues (three Gold, three Silver, one Bronze)
Gold:
Ketchum, San Francisco, Consumer, “Dreyer’s Beat the Blues with a Taste of Recovery” for Dreyer’s Ice Cream
Ketchum, Chicago, Consumer, “Friskies First ‘Feline Focus Group'” for Friskies
Naked Communications, Sydney, Consumer, “Ask Richard” for FBi Radio
Host for the night was actor and comedian Rob Riggle, (Saturday Night Live, The Daily Show with Jon Stewart, HBO’s Funny or Die).
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