Ad campaign a possible world record

mbanga_awardHARARE - The Zimbabwean newspaper 'Trillion Dollar' advertising campaign has been put forward for possible inclusion in the Guinness Book of Records. (Pictured: Damon Stapleton, Exec Creative Director, and Wilf Mbanga, Editor of The Zimbabwean - with the Yellow Pencil Awards in L

The campaign won more international advertising awards (63) in a single year than any other in the history of advertising. It used billboards and posters made of real banknotes – the now-defunct Zimbabwean hundred trillion dollar boasting the highest inflation rate in the world – to demonstrate that a useless bank note can make an eloquent statement and plea for freedom of speech. The Trillion dollar campaign has helped to elevate awareness of the situation in Zimbabwe on a global scale.

The campaign was created for The Zimbabwean newspaper-in-exile by TBWA\Hunt\Lascaris Johannesburg.

The editor of The Zimbabwean, Wilf Mbanga, paid a recent tribute to TBWA for its creative communication of Zimbabwes plight and for the doors it opened for him to speak about the campaign and tell Zimbabwes story to voiceless millions.

The campaign highlighted the problems of Zimbabwe on its slide from the jewel of the Africa to almost failed state; and it raised the visibility of The Zimbabwean on the global arena, Mbanga said. He added that the highlight for him was being on stage at the D&AD awards in London where TBWA received the Yellow and Black pencils.

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