Johannesburg---Football icon and two times FIFA World Cup champion, Franz Beckenbauer, has launched The Quest, adidas new interactive FIFA World Cup football campaign.The event was held in Johannesburg on Wednesday.
The exclusive painting by the adidas African artist team which features 32 players from the 32 federations playing at the FIFA World Cup and signals the start of adidas activities in South Africa.
The Quest is the culmination of a long term campaign positioning the worlds best players and their skills as what Every Team Needs.
Kicking off with a star-studded film, created in the style of a movie trailer, The Quest challenges fans from all over the world to sign up to a multi-platform digital innovation.
Levin Reyner, Director of adidas Global Football Communications told The Zimbabwean, The 2010 FIFA World Cup is the greatest football event on the planet and the perfect platform for us to launch our new campaign which enables consumers worldwide to interact with each other and engage in the tournament like never before. Our previous campaigns only highlighted certain players and teams, The Quest incorporates players from every team – something never done before!
The Quest, created by adidas and 180 Amsterdam/RIOT, launches worldwide on 8th June and features 32 players from all 32 federations playing at the 2010 FIFA World Cup. They include FIFA World Player of the Year; Lionel Messi (Argentina) plus Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Cte dIvoire), Eljero Elia (The Netherlands), Bastian Schweinsteiger (Germany), David Villa (Spain), Yoann Gourcuff (France), Steven Gerrard (England), Diego Forln (Uruguay), Andrs Guardado (Mexico), Obafemi Martins (Nigeria), Chu-Young Park (Korea Republik), Theofanis Gekas (Greece), Karim Matmour (Algeria), Zlatko Dedic (Slovenia), John Painsil (Ghana), Nikola Zigic (Serbia), Tim Cahill (Australia), Aurlien Chedjou (Cameroon), Daniel Jensen (Denmark), Daniele De Rossi (Italy), Andrew Boyens (New Zealand), Nelson Valdez (Paraguay), Stanislav Sestak (Slovakia), An Yong Hak (Korea DPR), Tranquillo Barnetta (Switzerland), Simo (Portugal), Kak (Brazil), Mark Gonzalez (Chile) and Maynor Figueroa (Honduras).
Post published in: Football