Innscor gears up for World Cup?

world_cupHARARE - Innscor Africa Limited has embarked on an exercise to spruce up its branches and outlets across the country in preparation for an boom in sales expected during the Soccer World Cup finals that begin in South Africa in a weeks time.

The company’s corporate communications manager Musekiwa Kumbula said the drive was meant to help drive sales and growth beyond the 10 percent growth levels experienced last year after the intorduction of multiple currencies.

Kumbula said Innscor is currently establishing new fast-food and retail outlets across the country. Chicken Inn and Creamy Inn outlets were recently opened at West End in Harare and there are developments currently underway in Beitbrigde, Masvingo, Chinhoyi and Victoria Falls for Chicken Inn, Pizza Inn and Creamy Inn outlets he said.

Kumbula said these towns are traditionally centers of tourism and the company is looking forward to cashing in on the anticipated increase in tourists visiting Zimbabwe on the sidelines of the soccer tournament.?? Innscor is currently refurbishing its Avondale and Bulawayo Nandos outlets to match the latest Nandos international branding.??

“The fast-food sector recently recorded a 34 percent increase in business as a result of stabilising disposable incomes and improved product availability, and we are anticipating higher sales growth in view of the new establishments and the refurbishment,” Kumbula said.??

Financial results for the half year ended December 31 2009 show a US$19,8 million operating profit for the company and the retail sector contributed 74 percent of profit before tax.

Its retail sector includes some Spar outlets. Innscor Africa is into fast food, bakery, appliance and retail sectors in Zimbabwe and is a major exporter of crocodile products.

Post published in: Football

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