HARARE - Innscor has started rebranding its fast food outlets around the country. The chairman, David Morgan, said the new look would determine the group's long-term success by presenting "powerfully branded and world-class retail operations with a footprint that reaches throughout Zimbabwe and to certain regional territories".
“Considerable capital is being invested in this program and the new outlets have been identified for expanding this business,” Morgan said.
But one observer pointed out that Innscor could still leverage its balance sheet and experience to clinch the McDonald’s franchise in Zimbabwe. The company fits the description of a potential partner for McDonald’s in all respects but would have to face up to scrutiny from the Competitions and Tariffs Commission if it decides to represent McDonald’s in Zimbabwe.
Innscor also took control of the Spar distribution centre in Harare and a 65% shareholding in Spar Zimbabwe, formerly a wholly-owned subsidiary of Spar South Africa, in 2001.
Post published in: Economy