HARARE A new initiative has been launched by the popular Mukuru programme which deals mainly in the transfer of money worldwide.Grass-roots musicians scouted out by Mukuru are recorded in their rural setting using a remote studio. The songs from these recordings are then sold online, 80 per cent of each track sold is then forwarded on to the artist via Mukuru’s SMS-Cash system.
This initial pilot scheme focuses on Zimbabwe, where poverty is rife, and minimum wage hovers around $US50 per month. Every time someone buys a song from Mukuru Music, they impact greatly on the day to day struggle these artists face to make ends meet by following their passion.
For more information visit www.mukuru.com
Post published in: Music