New tourism brand

HARARE - The Tourism Industry last week launched a new tourism brand code named Zimbabwe-A World of Wonders amid calls by government for the industry to achieve growth and regain lost markets. (Pictured: African Sun Chief Executive Shingi Munyeza)

The climax of Sanganai/Hlanganai World travel and Africa Fair saw the colorful launch of the Tourism brand. Deputy Prime Minister Professor Arthur Mutambara said the launch of the brand was the beginning of a long journey for the country to position itself as a tourist destination of choice both in Africa and


African Sun Chief Executive Shingi Munyeza warned that the nation should make sure the branding is value addition, rather than just another event.

The brand should maintain among other things, vision and shared values, relevance, consistency, credibility, dependability, confidence and prosperity, he said.

Post published in: Travel

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