ZBC, Zimpapers refuse MDC ads

zbc_logoHARARE - Two state-owned media organisations, the Zimbabwe Broadcasting Corporation (ZBC) and Zimbabwe Newspapers (Ltd), have allegedly refused to air or publish party advertising material, the Movement for Democratic Change (MDC) led by Prime Minister Morgan Tsvangirai has said.

The MDC said material submitted to Zimpapers months ago have not appeared either in “The Herald” and “The Sunday Mail.” The material was reportedly submitted through an advertising agency. Material which consisted of the party’s five priorities and excerpts from its manifesto, in English, Ndebele and Shona for all four ZBC’s radio channels, had been sent to the ZBC’s marketing department but nothing had been aired.

On several occasions, twice by letter and the rest by phone, the MDC tried to arrange for a meeting with Happison Muchechetere, the ZBC CEO but all was in vain. ZBC professed ignorance about the corporation’s refusal to air MDC election campaign advertisements.

The party has taken the complaint to the Joint Monitoring and Implementation Committee (JOMIC). There is a proposal to fire the current board of directors at both institutions.

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