In order for the campaign to be successful and effective, it needs to go beyond words by working with business, government and consumers in practical matters directed at ensuring increased production and consumption of local goods and services, says the campaign’s spokesperson Munyaradzi Hwengwere.
"Buy Zimbabwe goes beyond simply assertion of pride in what one produces but importantly assures the entire family of a prosperous and sustainable future. It guarantees employment and higher standards of living,” he said.
Participation of the Standards Association was particularly important, he added, because the campaign was designed to celebrate those brands that make Zimbabwe proud, the brands that meet high quality standards, adhere to the country’s labour laws and are produced in Zimbabwe – the three key principles which Buy Zimbabwe stands for.
“The current trend which has seen a lot of industries being closed and jobs lost is disturbing and cannot be left to go on. We all rely on these jobs, our children rely on these jobs the entire economy relies on these jobs," he said.
Scores of Chief Executive Officers and Zimbabwe’s leading business executives will be there to mingle with their consumers.
The major concern that local businessmen share is the sustainability of their businesses, considering the inconsistent policy environment that they are currently operating under.
Hwengwere said that although the campaign appreciated the relevance of the duty free regime on finished basic commodities introduced by the government at a time of severe shortages, close examination of the current policy on duty reveals that it is largely skewed towards foreign products and threatens the survival of local companies.
Post published in: Business