On ZBC TV, Zesa issued the warning for serious cuts – even in the plush low density suburbs.
Customers residing in high density suburbs are increasingly unable to pay their bills and South Africa's Eskom Limited told Zesa it would further reduce electricity supplies.
Eskom said this was mainly because South Africa now also needed more electricity for its customers since the explosion in infrastructure after last year’s football World Cup.
Zimbabwe also failed to pay its other major electricity providers in Mozambique and the Democratic Republic of the Congo (DRC) with Zesa US$150 million in debt.
In a message broadcast on ZBC TV customers were told to "switch off switches and switch off geysers when they are not in use".
"We are experiencing serious electricity shortages in Zimbabwe and we would appreciate it if customers switched off their power especially when they are not using lights and geysers," the message said.
Farmers claim the cash-strapped power authorities actions was disturbing their winter wheat crop with regular interruption especially during the nights when winter sets in causing the ground to freeze.
Minister of Finance, Tendai Biti, said government and the country does not "have a single cent in its empty coffers" for power upgrades.
Post published in: Business