Most Rhumba musicians in Zimbabwe are labelled uncouth people who ride on fame, spend too much money, abuse women, run after commercial sex workers and end up dying in misery. But Nothani Maseko (35), a Johannesburg-based businessman, says his partnership with Africa Super Sounds is to show that Rhumba musicians can also be exemplary role models.
“Most Rhumba musicians and band members are attracting this stereotype of the genre by letting fame go to their heads and failing to control themselves, but my partnership with Africa Super Sounds is aimed at changing all that and restoring respectability to the genre,” said Maseko, a pastor with Disciples of Jesus Christ Pentecostal church
“Besides sponsoring and marketing these boys, I am also giving them direction and making them realise that gone are the days when Rhumba musicians were known to be disrespectful people who lived a carefree life of running after girls, drinking beer without limits and putting on shabby appearances.”
Maseko, who first met the Trust Moyo-led band late last year, has sponsored them to record their second album, Akeningitshele (please tell me), which hit the shelves on Wednesday.
“They came to me seeking sponsorship, but as someone who grew up listening to this kind of music, I saw an opportunity of righting the wrongs done by other musicians in this genre and jumped on it,” added Maseko.
The group, whose three members are aged 26, 24 and 23, prescribed listening to advice from elders, leaders and fans as the key to musicians staying longer and earning a good name in the business.Post published in: Entertainment