Voiceless campaign wins silver

Advertising agency TBWA\Hunt\Lascaris, which swept ad award ceremonies in 2009 with its “Trillion Dollar Billboard” campaign for The Zimbabwean was hon-oured again at this year’s Loerie Awards.

The agency won three silver medals for its follow-up Voice for the Voiceless campaign and took sixth place in the overall rank-ings of the annual advertis-ing industry extravaganza.

The Zimbabwean as a brand was 9th in the over-all rankings. The Voiceless campaign highlighted the plight of millions of Zimbabweans under the tyrannical regime of President Robert Mugabe.

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