Zims in SA: Brisk business for Vodacom

In a move aimed at luring Zimbabwean nationals to their network and promote a new initiative to send money back home, Vodacom has set up a makeshift base at the Home Affairs offices where Zimbabweans apply for permits.

The temporary base has been set up at the Market Street offices in Johannesburg, the only place where Zimbabweans can regularize their stay in the country.

The Vodacom branch helps those who queue in their thousands daily to apply for permit to register their simcards and sign up for Vodacom M-Pesa, an initiative it has introduced in partnership with Nedbank.

Officials at the stand told The Zimbabwean business was brisk.

“Our marketing team came up with the idea to set up a base here to lure the thousands of Zimbabwean nationals that queue here in order to apply for their permits. The move is paying dividends. While I cannot readily provide figures, we register more than 50 clients who sign up for M-Pesa or purchase new simcards and buy airtime,” said an official this week.

Thousands of Zimbabweans subscribe to Vodacom.

South Africa’s biggest network service provider enlisted the services of popular musician, Daniel Tshanda, in what officials said was aimed at attracting customers from neighbouring Zimbabwe.

The company this past weekend launched the Dan TShanda Vodacom Starter Pack in collaboration with the musician, who is more popular in Zimbabwe than South Africa.

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