The unusual window display attracted crowds outside the store, in downtown Lanzhou, western China's Gansu Province, reports local media.
Most people needed to look twice before they realised that the 'women' were actually mannequins.
And the clothes which had seemingly been draped over the shower doors were actually the latest fashions which the store was trying to promote.
One passer-by commented: "I couldn't believe my eyes. I thought they were real women at first. It certainly caught my attention!"
A spokesman for the Xi Dan Mall said: "We wanted to attract more people, especially young people, to shop in our store during the national holiday.
"It certainly seems to have worked – we had a lot more people coming into the shop to check what it was all about."Post published in: World News