Only few people know how many fascinating stories does harbour the ubiquitous shoe producer Bata. Thomas Bata’s small-scale family business began in 1894 in Zlin (nowadays Czech Republic) and soon spread world-wide. Bata evolved into a global company serving around one million customers per day in over 60 countries on virtually every continent.
Its Zimbabwe branch was established more than 70 years ago and soon involved three factories in Gweru, Kwekwe, Mutare and countless shops in virtually every Zimbabwean town. However, the universe of Bata in Zimbabwe does not involve merely the manufacturing and marketing of shoes. It branches out into a breathtaking range of social support for employees and their families including hospitals, schools, day-care centers and even more.
The Embassy of the Czech Republic in Harare in cooperation with the National Museums and Monuments of Zimbabwe has prepared a unique and complex portrait of the history of the Bata Company in Zimbabwe. The visitors of the exhibition will be able to see the most famous shoe models, historical posters and numerous photographs. The exhibition will be officially opened in Gweru at the Military Museum of Zimbabwe on 1st of February 2012 at 4 p.m.
Post published in: News