KPA fights for survival

The Kariba Publicity Association is struggling to attract tourists to the region.

Kariba Dam was once a top tourist destination.
Kariba Dam was once a top tourist destination.

Formed in the late 1960s, the association ran into difficulties when the land reform programme in 2000 led to violence in the area.

Zanu (PF) youths caused havoc in the town and it has been challenging to rebrand Kariba as a destination worth visiting.

Chairman Nigel Ncube said the association is doing everything it can to boost the area’s image.

“We have attended all travel fairs in the country and will soon embark on regional and international fairs to boost tourist confidence. Ours is the only publicity that is registered as a trust,” he said.

There are a host of activities available at Kariba Dam including water sports, house boat cruises and fishing.

“Kariba Tiger Tournament, a world-renowned competition, is very popular internationally and last year we celebrated its 50 year anniversary”.

“Fishermen from New Zealand, Norway, the United Kingdom, South Africa and Mozambique came for the tournament,” said Ncube.

KPA was voted as Best Publicity Association in 1998 and its members are doing everything they can to attract tourists.

Post published in: News
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