Gospel musician turns entrepreneur

Quiet Ncube is widely-known as a Zimbabwean gospel musician, but there is more to him than a successful musical career.

Busy at work - workers from Flying Kings branding a vehicle.
Busy at work – workers from Flying Kings branding a vehicle.

Having made a name for himself both as a solo artist with top-ranked band, The Nations, and also flying high as a solo artist, music has become his first form of identity. However, Ncube is also an entrepreneur striving for great things.

Two years ago, Ncube combined with band-mate, Tsiamo Molapo, to start Flying King Trading, a company that does branding and vehicle wrapping.

Spreading his wings

“Things are going well for me in the music industry, both with the group and as a solo artist, but we felt that there was also need to spread our wings into full-time business elsewhere,” said Ncube.

“We have attracted many clients since the time of the 2010 FIFA World Cup and it keeps getting better. Maybe this is because of the quality service that we keep offering our clients, which leaves them satisfied and ready to spread the word to other potential clients.”

Flying King’s main activities involve advertising and selling clients brands through mostly public service vehicles. Demand for their services has increased recently, especially from big companies that seek to spread product awareness to remote places, where there is little or no television or radio coverage.

“The clients come to us with their designs and how they want them to appear on various types of vehicles and our task is to print them onto the vehicle,” said the 43-year-old. “Public service vehicles reach many places and unlike the media, they have no barriers.”

Music and advertising

Having carved a niche for themselves in the music industry, Ncube said it was not such a big leap to start the branding initiative.

“Music and advertising go hand-in-hand as communication tools; hence we have no problem alternating between the two. Striving for expertise is what has seen us grow from strength to strength and come out top in both worlds,” said Ncube, who grew up in Bulawayo and moved to South Africa in the mid-90s.

Molapo spoke highly of the partnership, which he said was destined for even greater things.

“We know each other’s strengths and weakness. We will keep aiming higher and higher,” he said. Ncube revealed that his plan was to take the business to Zimbabwe and make a mark there there.

“We want to do the same thing at home and plans are already under way to do so. We have been there before and know what we need to do in order to succeed in that market.”

Post published in: Africa News

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