This is after recording an exceptional single entitled In the Morning, produced by Lazzy T under the Hesh Mfesh label. In an interview, one of the pioneers of Urban Groove, Joe Machingura, said the merger with ABRA Records would help promote local artists on an international level.
“As a producer I realized my strength is more in Zimbabwe. I have done a great job in bringing Shinsoman on the limelight but I feel he is destined for greater achievement, that’s why I have agreed on a partnership with ABRA Records which has much influence on the international music scene,” said Machingura.
In return the Hesh Mfeshi label will work on pushing ABRA artists such as Njabulo “Tytan” Nkomo and Joseph “Josmas” Mashoko who recently featured in an Olympic song with Tererai Mugwadi and Pauline Gundidza.
ABRA Records chief executive, Simukai Mandizvidza, better known as Abra Simzz said the partnership was done not only to promote Zimbabwean talent but also to help musicians realize profit.
“We aim not only to promote local talent but also to put music and business together in a way that will benefit both musicians and promoters,” he said.
The two record labels reported to have clashed sometime last year after Abra Simzz approached Shinsoman to sing on his beats a move which angered Machingura.
Abra Simzz said they started on a rough path but hopes to find a way to work things out for the good of the industry.
“There is no way the corporate world is going to engage us as artists if we are divided, but as one we can do amazing things,” he said.
ABRA Records is responsible for hit track Born Champions which in a way marketed Winky D internationally and Rise up Zimbabwe with Jamaican Red Rat.Post published in: Entertainment