Local talent lacks corporate support

The arts industry is characterised by abundant talent that fails to take off due to lack of corporate support, says upcoming afro-jazz musician Que Montana.

Que Montana’s humble appeal to the corporate world.
Que Montana’s humble appeal to the corporate world.

He lamented that the corporate world was sceptical about investing in the arts, despite the fact that they played a major role in the development of the sector the world over.The nimble fingered artist recently produced a cartoon series for local children under an educational tool called Great Foundation, which is currently showing on national television.

He first rolled out a pilot study of the cartoon programme in various schools after it was approved by the ministry of education. Now based in South Africa, Que said he had a torrid time convincing authorities and the corporate world to support his animation project.

“Our aim is to have productions that relate to us as Zimbabweans and to also show that we can do world class productions. Talent is there, but the challenge is that it is not being supported. It was really difficult to sell the idea. Animation is very expensive to do and the equipment is also expensive to buy. It also requires a lot of technical expertise,” he said.

“It’s so sad that we do have a lot of talent like this going unappreciated till people make it in other countries.”

The young graphic designer plans to produce more animation programmes in vernacular languages. He has also produced a Shona movie called “BindureEdeni”- a cartoon movie adapted from the Bible story about Adam and Eve.

Post published in: Entertainment

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