Tuku markets the brand as the source of clothing comfort for him and his band. In one of the ads, the maestro is doing his daily shop and bumps into a female fan who asks for his signature on the soap powder box.
Through this deal with Trade Kings SA, Tuku joins thousands of international musicians who make money off endorsements from clinching deals with merchandising companies to market their products.
This source of revenue is still alien among most Zimbabwean musicians. Sulumani Chimbetu has recently expanded his brand by attracting cigarette producing company Pacific.