Political parties compete online

Parties vying for votes in the July 31 polls have increased their presence on social media platforms in an attempt to appeal to the electorate.

Social media tools such as Whatsapp, Twitter and Facebook are now awash with campaign messages from the MDCs, Zanu (PF) and ZAPU. ZAPU spokesman Mjobisi Noko said social media networks were indispensable.

“Social media has become the fastest tool for disseminating information. However, it has limited reach in terms of audience. We hope that ZBC Holdings opens the airwaves to all political players so that we can reach as far as Mukumbura, Gwanda, Hwange,” Noko said.

MDC-T spokesman Douglas Mwonzora told The Zimbabwean that his party had a strong presence on social media sites.

“The MDC will use social because of lack of coverage in the mainstream electronic media,” he said.

Political analyst, Ibbo Mandaza, recently said social networking sites had become increasingly important due to the void created by ZBC in its partisan coverage. MDC spokesman, Kurauone Chihwayi, said his party was active on social media sites and many of their candidates had their own individual accounts on such platforms as Facebook and Twitter.

“It is very effective as it reaches young voters,” Chihwayi said.

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