Music diva turns promoter

Beauty James of the Beauty James and Beauty African Voices Band has diversified into music promotion.

James told The Zimbabwean in a telephone interview that her road to musical fame had been full of obstacles and she wanted to help rising artists avoid the pitfalls.

“I turned promoter to shield up-and-coming musicians from frustrations caused by lack of resources. My door is open to musicians seeking assistance in securing live shows and music recording,” she said.

To ensure the sustainability of the music promoting project, James has hired a manager and board members. She’ll be funding the project herself, with help in kind from well-wishers.

Her debut show promotion was at gospel event at the Harare Gardens last weekend. It wasn’t a success, she admits, but was an important learning exercise.

James said she was inspired by her parents and her brother, who’s a pastor, to venture into music. She grew up in South Africa and did her secondary education at Dzivarasekwa 1 in Harare and Founders, Bulawayo. She then went on to study on a one-year music and arts course in South Africa.

Her first album was recorded in 2008.

Post published in: Arts

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