The organisers, Rise Up Investments Group in a statement said “The beauty and grace of the flame lily stands for all that is good about Zimbabwe. Its Latin name “Gloriosa Superba” which literary translates to “Glorious, Superb” represent the aspirations we have for Zimbabwean art to make its mark on the British and International scene in the same way West African arts have crossed into the mainstream. In fact, there is much more symbolism to the flame lily that fits into our ultimate objectives for this organisation”.
Since the awards’ inception in 2011, following on from the ZimAwards in 2010; ZIMAA UK has provided an unrivalled platform where all artists based in the United Kingdom can be nominated and stand a chance to win the award based on how many votes they get from members of the public. In addition, the votes and the acts will be elaborately reviewed by the judging panel made up of seasoned promoters and credible industry insiders with unbiased minds.
Commenting on whether the exercise was not merely a popularity contest they said, “We are constantly looking for ways to improve our voting and nominating systems to ensure that every nominee is deserving and that everyone has a fair chance of getting voted for. One such way is creating awareness of the event in the press and public domain to ensure every qualifying artist is nominated and voted for by those who believe they deserve to win. Another way is to invest in stricter voting systems which we have done.” Nominations are currently open until the 31st of October with voting starting the day after.
Last year’s was event held in Maidenhead and saw newcomers Rhyme Assassin and Shanky walking away with the top male and female artist of the year respectively while Bkay and Kazz took the prize for music video of the year for their collaboration with Decibel, “Dancehall Style”. Mbuya Stella Chiweshe was honoured with the Lifetime Achievement Award for her pioneering work in bringing Mbira to a global audience. The awards are not only limited to music but also honour art arts sectors life film, fashion, literature, promotions as well as broadcasting and the media. Other previous winners have include New Zimbabwe, ZimOnline Radio, King Alfred and many others.
The organiser would like to thank all their sponsors and are pleased to say that there are still opportunities to sponsor the event.Arts