He made the remarks during an interview on the side-lines of the Cotton to Clothing stakeholders consultation organized by the EU in Harare last week.
He said ensuring quality would not only boost Zimbabwe’s exports but would ensure that quality imports enter to the country. Cheap substandard Chinese products have flooded the local market since the beginning of the century – a major cause for concern for consumer protection bodies.
“The challenge is to be able to make sure that you give due consideration to excellence in order for you to be able to compete in that area of the international market where quality and excellence are most important,” said Dell ‘Ariccia. It was unfortunate that people had to part with their hard earned cash in exchange for sub-standard goods, often priced low to attract unsuspecting consumers, he added.
It was imperative for Zimbabwe to scale up its cotton farming and revive the local industry as a way of promoting production of quality goods that can compete on the international market.
“The point is not to have quantity but to have quality. Zimbabwe has excellent cotton and industrial capacity just waiting to be revived,” he said, adding that the EU was committed to assisting efforts at reviving local industry and boosting production.
“We will be assisting Zimbabwe in private sector development as well as in promoting trade. We have a specific project on the cotton to cloth strategy as well as other projects to support exports,” said Dell ‘Ariccia.Post published in: News