The figure was up from £300m in July 2013 and with the clubs set to make their last-minute rush before the new season begins next month, the figure looked set to break the record of £630m set last year, according to Deloitte’s Sports Business Group.
“This summer transfer window has so far seen a higher level of spending than in any previous summer window. It may well be a new record summer,” said Deloitte’s consultant Alex Thorpe.
The figure could swell should one of the high-profile signings go through. Liverpool and Arsenal have both been linked with a swop for talented but temperamental Italian striker, Mario Balotelli, who left Manchester City for Serie A giants AC Milan last season.
The current transfer window closes on September 1, meaning the clubs still have more than a full month to break the standing record.
Italian media reports early this week were that Milan were ready to pay the £25million Paris St Germain were asking for striker Lavezzi, who played for Argentina in last week’s World Cup 2014 final defeat to Germany, apparently to replace “Super Mario”. That would make Balotelli – who Milan president Silvio Berlusconi has already claimed was the subject of a pre-World Cup bid from a Premier League club – surplus to requirements at the San Siro.
Liverpool – despite agreeing a deal to bring in QPR striker Loic Remy – were also looking to boost their attacking options, following Luis Suarez’s recent move to Spanish giants Barcelona.Post published in: Football