Outgoing South African Ambassador of South Africa to Zimbabwe, Vusi Mavimbela, said this Tuesday night while briefing session o South African businesspeople who are in Zimbabwe as part of the Investment and Trade Initiative (ITI) organised by the South Africaâ€™s Department of Trade and Industry (DTI).
â€œOur analysis of Zimbabwe, and that of other people outside the country, comes to the same conclusion, which is that Zimbabwe is a sleeping giantÂ in the region. It is a sleeping giant that needs to wake up,â€ Mavimbela said in Harare.
â€œIt is the Zimbabweans themselves who need to take the lead in waking the giant up. But the Zimbabweans will only accomplish this mission if there are other people outside Zimbabwe that are lending a hand in waking the giant up,â€ added Mavimbela.
Mavimbela urged businesspeople from South Africa to take advantage of the conducive environment created by the signing of the agreements and to engage their Zimbabwean counterparts about business opportunities they could explore together.
â€œIt is people like you that are going to contribute in building Zimbabwe by assisting its people build the economy. We all understand the strategic advantage of a successful Zimbabwean economy.
â€œWe need to engage each other thoroughly and exchange ideas on areas of mutual interest and benefit, including trade and investment,â€ advised Mavimbela.
The envoy said it was encouraging that international investors and observers were strategically taking a long-term view of Zimbabwe, adding that there was consensus among them that there was a huge potential in Zimbabwe.
â€œPeople who have realised the huge potential that Zimbabwe possesses have deemed it strategic to come into the country now and have a presence, instead of standing on the sidelines and waiting for things to improve.â€
He said this was the best approach that businesspeople needed to adopt to ensure they were already in Zimbabwe when things improved.
â€œOtherwise competition may be too tough. Come in now and invest in Zimbabwe,â€ urged Mavimbela.Post published in: Business