The new product, which is called Zimnat SMEs LifeAID, comes at a time when life assurance has
become particularly important given the continuing sharp rise in the number of confirmed Covid-19
cases and deaths.
It is the latest in a series of new products launched by the Zimnat group over the past six months, as
the financial services giant continues to roll out innovations despite the challenges of COVID-19.
A legal insurance cover and an inflation adjusted funeral plan that also covers COVID-19 deaths,
Gadziriro/Lungiselelo funeral plan, are among some of the latest innovations.
SMEs LifeAID is a financial inclusion scheme that enables small businesses such as retailers
employing at least five people to obtain group life assurance cover for their staff members. The
scheme provides for a lump sum payment of twice the annual salary of a member of staff insured
under the scheme in the event of his or her death.
In the past small businesses found it difficult to obtain group life assurance cover for their staff
owing to the higher costs associated with traditional group cover intended for larger employee
They were thus unable to provide their staff with this benefit, which larger organisations were able
to offer as part of their staff retention strategies.
With the launch of SMEs LifeAID, SMEs are now able to obtain affordable group cover tailored for
the small size of most SMEs, even with as few as five employees.
Commenting on the launch of the new product, Zimnat Life Assurance Company managing director
Workmore Chimweta said SMEs contributed significantly to the country’s economy.
“Zimnat’s purpose is to make life better and we realised that we were not adequately addressing the
needs of Small to Medium Enterprises, which are a significant contributor to our economy and
employ a lot of people in our country.
“Realising that SMEs were not qualifying for Group Life Assurance policies because of their size,
we decided to offer a solution through a customised group life cover targeted at small to medium
enterprises employing at least five employees so that they could obtain affordable group life cover.
“In our quest to make life better for all our stakeholders we continuously look for financial solutions
that empower everyone to reach their full potential. We believe this LifeAID is one way of helping
“We are confident that offering SMEs the opportunity to obtain tailored group life insurance cover
will in turn help our clients retain some of their best talent, which is key to their growth,” said Mr
With the spike in Covid-19 cases and the need to do as much online as possible to avoid
unnecessary journeys during the current lockdown, Zimnat has made it easy for SMEs to sign up for
SMEs LifeAID. They can sign up by simply sending the code “LifeAID” to WhatsApp number
+263772175990, calling on toll-free number 08080063/4/6 or sending an email to