Tourism on the way up

Zimbabwe has long lost any hint of ‘distressed destination’ stigma, as the country, people and world class products were definitely at the centre of attention at Indaba 2013 here last week. Ross Kennedy, Chief Executive of Africa Albida, said the excitement about Zimbabwe as a tourism destination at the trade event was “incredible”.

A busy stand at Indaba
A busy stand at Indaba

The Indaba is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar. More than 12,000 delegates attended, including exhibitors, buyers, sellers and media. “Zimbabwe tourism will be hugely boosted by the UNWTO tourism congress in August this year. We still have a long way to go, but the industry is most certainly headed in the right direction,” said Kennedy.

“Zimbabwe tourism is on the way up – obviously it’s been a rough time between 2000 and 2011 but we have turned a significant corner,” he said.

“The interest from international buyers was doubled if not tripled from the past few years, showing immense interest for properties and products nationwide.”

A key selling point and highlight that was discussed at Indaba was the construction of the new airport at Victoria Falls. “The upgrade of this facility will make a tremendous impact on access and arrivals to Victoria Falls, with the overflow benefiting the rest of the country,” said Kennedy.

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