Online fuel solution

LONDON - Last year an internet start-up called Mukuru.com launched a call card initiative that enabled the Zimbabwean diaspora to buy call vouchers enabling their relatives at home to trigger prepaid calls internationally. The service was quite technical and didn't adopt all too well but it certainl

y revealed the power of SMS as a means to deliver vouchers and value to someone in Zimbabwe. Building on that model the team have restructured Mukuru.com over the last six months to offer a range of goods and services (that will no doubt grow in 2006) available to Zimbabweans in the diaspora to buy, and send in real-time in the form of Mukuru Vouchers to a recipient at home. These vouchers, sent via SMS and email, are redeemable at the Mukuru ‘Agent’ on the ground in Zimbabwe. Though remarkably simple, the site enables those in the diaspora to provide key products and services to their friends and relatives at the click of a button. Wire Transfer, Cheque, PayPal and Credit Card offer the buyer a range of payment options where upon payment clearing, Mukuru.com send a voucher email and SMS to your intended recipient. Commodities on sale include diesel and petrol, with a collection depot in Harare, Birmingham Rd Station, coach tickets for travel between Harare, Mutare, Bulawayo and Johannesburg and BackChat vouchers – prepaid international call PINs useable in Zimbabwe. The Mukuru team are confident about the real-time attraction of the site and will be listening closely to consumer wishes. They will be pursuing a range of products and services including sugar, DSTV subscriptions, buddy cards, airtime, tyres and more. www.mukuru.com – create a Mukuru account, log in and send a voucher home today. – Own Correspondent

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