Mujuru calls for a sports channel

HARARE - Vice president, Joyce Mujuru, in a bid to develop sport in Zimbabwe, has challenged stakeholders to establish a television sports channel to encourage development of the discipline in the country.
At the launch of the fourth national youth games, Mujuru spoke of the important role played

by the media in developing sport. She acknowledged the power of the print and electronic media in creating awareness on the values and benefits of sport.
In view of the 2010 World Cup competition to be held in South Africa, she said the opportunity should be seized to empower and improve the image of the nation. Establishment of a sports station is a viable option, as sport has become big business.
Zimbabwe has had one dominant broadcaster Zimbabwe Broadcast Holdings (ZBH) since independence. Joy TV, Munhumutapa Broadcasting Corporation and LDM TV were allowed to use the other free to air broadcasting frequency for brief periods in the late 1990s, but all had their licenses terminated. Despite promulgation of the Broadcasting Services Act (2001) intended to improve broadcasting diversity, Zimbabwe has yet to open up the airwaves to other players in the broadcasting arena. – MISA

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