Mugabe’s man unmasked


Mandy de Waal
25 June 2008
SA Soccer's marketing man brokered the deal that saw Naspers print
propaganda for Robert Mugabe. Mandy de Waal follows her breaking story.
After Naspers subsidiary, Paarl Web Gauteng, printed 130 tons of propaganda,
worth R2,6-million, for Zanu-PF, journalists and staffers at the
organisation petitioned chairman Ton Vosloo to donate all revenue received
from the contract to Zimbabwe relief organisations.

Naspers’ Fin24.com reported yesterday that the petition reads: “…we

believe that the acceptance of the Zanu-PF contract constitutes, at the very

least, a very serious lack of judgment and we would hope that Naspers, as

the parent company of Paarl Web, would acknowledge this. We therefore

believe it appropriate that the R3-million that Paarl Web apparently

received for this contract be given to organisations which aims to alleviate

the plight of the people of Zimbabwe.”

Paarl Web CEO Stephen van der Walt confirmed that some funds would be given

to an appropriate charity. “We will find a suitable fund supporting victims

and will make a small donation,” said van der Walt adding: “I cannot

attribute the exact profit figure for the job, ut we will donate in the

region of R250,000 to R350,000 to a suitable fund.” (See “Paarl Web to

donate Zim print money”)

Van der Walt refused to name the broker or individual who brought the job to

his company, citing a confidentiality agreement but stated that work on the

pamphlet was done by a large Johannesburg-based ‘creative house’ which did

work for Zanu-PF.

He added it was a company that regularly placed significant sized jobs with

large printers in South Africa, including retail jobs. He said they were a

well respected business client and that Paarl Web had done print work for

them in the past.

He also said that they were not a retailer, and that retailers at times

place their work direct with printers and not through their creative

agencies.

After speaking to Van der Walt, I received a phone call from a trusted

source who agreed to speak to me on condition of anonymity. This person said

the man who brokered the Mugabe print job was Peter Mancer, and that Mancer

had also originally briefed the job into Caxton, which refused to run the

print. I left a message with Van der Walt to confirm this, but did not hear

from him again.

Peter Mancer is no stranger to controversy. The Premier Soccer League

marketing man was in the news last year when a gravy train story broke about

soccer bosses pocketing millions following a slew of sponsorship deals. At

the time Cape Argus reported that Mancer’s company, Diversity Management,

had “a clause in his contract that gives him 10 percent of any PSL

sponsorship deal.”

A phone call to the PSL revealed that Mancer was in Australia where he was:

“watching the soccer.” The PSL would not provide his mobile number saying it

was PSL policy not to do so.

I was unable to confirm with Naspers whether Mancer was in fact Mugabe’s

man, however there are links between the PSL and Naspers. Touchline Media’s

special projects division custom publishes PSL magazines.

Late last year Touchline (a Naspers subsidiary) was implicated in the

circulation audit scam that rocked Naspers and Media24. Then the PSL struck

a R1 billion deal (over five years) with SuperSport, another Naspers

subsidiary, which gave the pay channel exclusive TV rights to all PSL

fixtures.

The figures don’t add up? (Do the math):

In his interview with Alec Hogg on SAfm’s Market Update with Moneyweb last

night, Hein Brand – group MD, Media24 stated: “It was a R2,6-million

contract, it was 130 tons. Put in context, that plant processes 22,000 tons

a year, so it’s a fraction of their throughput. It sounds like a lot, but I

promise they handle many of these and that group probably handles more than

800 discrete similar jobs every week, so it’s one of 800 similar walk-in

clients.”

If Paarl Web handled 800 similar jobs a week this would be 800 X 130 tons =

104,000 tons a week. Close on five times the print tonnage claimed by

Naspers for the plant in a year.

*A former broadcast journalist, Mandy de Waal spent 20 years in branding

marketing before returning to her first love, journalism. Read Artificial

Intelligence, her blog on new media, current affairs and business at:

http://mdw.typepad.com/

Follow her on Twitter: http://twitter.com/mandyldewaal

Got a story for Mandy to break or a hot news tip? Email her (on or off the

record) at mandyd@mweb.co.za

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