The agreement sets guidelines on how the two countries will share information on tourism and market trends, and promote cultural exchanges, training of tourism professionals and improve services.
Van Schalkwyk said while Kenya and SA would remain competitors in tourism, it will be competition to enable each other to perform better.
We are competitors in a way, but we can complement each other in a big way, Kenyan Tourism Minister Najib Balala said yesterday.
The agreement aims at co-operation between the two tourism centres to improve the image of the continent to attract more tourists.
Kenya and SA would participate in each others tourism promotions, they said.
Africa is truly blessed with diversity in wildlife, rich culture and history, music and dance, variety in cuisine, colour and beauty, scenery and magical sights we need to promote this, the ministers said in a joint statement.
Kenyas government said it hoped to learn from SAs hosting of the 2010 Soccer World Cup.
Business Day (SA)
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SAs Tourism Minister Marthinus van Schalkwyk (pictured) signed an agreement with his counterpart in Kenya yesterday on how to co-operate in encouraging tourism investment.