MUTARE Zimbabwes agro-businesses will this year participate at the Agrictech International Exhibition in Israel in a bid to source new markets. The tri-annual exhibition is the biggest fair in the Middle East and attracts over 250 buyers, as well as visitors from Israel and the rest of the world.
Head of delegation and organiser to the fair, Christian Friends of Israel Zimbabwe, told ***The Zimbabwean that a total of 50 companies would travel to Israel for the exhibition set for December 5-11 this year.
Director Yisrael Yehudah said the exhibition offered local firms an opportunity to market their products and strike deals.
In 2008 companies such as Windmill and Zimbabwe Fertilizer Company took part in the fair.
This fair presents an opportunity for our companies to market their goods to the international world and boost their exports, he said.
The fair, he added, would also enable the country to source inputs ahead of the 2009/10 rainy season.
Israel, with a population of about seven million people, is regarded as one of the few countries in the world with a vibrant agriculture industry.
Local firms can learn a lot from Israel and improve its sector, Yehudah said.
Post published in: Economy