Africa sun positive about World Cup

world_cupHARARE With the approach of the 2010 FIFA World Cup in South Africa, players in the tourism and hospitality sector are expecting an increase in business.

In its audited financial report to shareholders for the year ending December 31, 2009, Africa Sun Limited chairman, Timothy Chiganze, said the group expected to benefit greatly from the soccer competition.

“As the larger global economies climb out of the recession, business will inevitably strengthen and we can expect to see a measurable improvement in our hotels, especially those in Zimbabwe,” he said.

Chiganze said the 2010 FIFA World Cup Soccer competition would present a wealth of opportunities, giving fresh impetus into the Southern African tourism industry.

He said the effects of this would go beyond the event, as it would be a huge marketing event for the region’s tourism industry.

“It is vital that we use this opportunity to establish African Sun’s reputation as the leading African hospitality group,” Chiganze said.

The opportunities brought about by the world’s biggest sporting event will give impetus to the group’s future growth.

“As we look to the future, we have every reason to believe that our footprint across Africa will continue to grow, based on our rate of expansion over the past three years. Our previous achievements have left us in a very strong position as we have created many advocates for our brand across the continent, and we must build upon this base as the global economy recovers,” he said.

The group said it remained committed to its 2012 goals which are to reach market capitalisation of US$1 billion, grow room capacity to 8 500 and achieve dual listing on a major international bourse.

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