Figures released by Econet indicate that the company has added close to a million from its figures presented earlier in the year. Telecel Zimbabwe has in recent weeks run a successful marketing strategy that has seen the mobile operator reduce its sim pack retail price to $2 with $1 airtime. The countrys three mobile phone operators are expected to reach a market perpetration of 40 percent within the next five years, up from 10 percent. The sector is described as still being in the high growth phase. According to a report compiled by Mopane Advisory Services, there has been intensifying competition among the three providers, with Telecel Zimbabwe in the process of recapitalising its operations.
Telecel sim cards have proved popular with its international call rates which are charged at local rates of US$ 25 cents and its recently introduced airtime campaign that gives free $2 Telecel to Telecel airtime when a customer purchases a dollar worth of airtime. Econet chief executive officer, Douglas Mboweni, this week said the company had increased investment into its customer service system in the country to cater for the unprecedented growth in subscriber numbers, which now stand at more than four million.
This centre is being opened to support the huge growth we are seeing in our subscriber numbers. Our focus remains fixed on the customer and this facility is designed specifically to provide up-to-the-second solutions to our growing family of subscribers, said Mboweni. He said the massive growth increased demand for service and support which the telecommunications firm responded to by building a new and larger facility to field more calls from its customers.