With mobile ad spend increasing 32% from 2008-2009 and results expected to show further growth through 2010, what is becoming apparent is that mobile advertising and mobile apps are no longer something that should be utilised by the daring few, but rather, that they are increasingly being seen as an important channel and one that all marketers should be exploring.
However, just when marketers might have thought they were starting to understand the app market, the arrival of the iPad and other tablet technology has upped the ante.
An increasing number of magazines have now ported across to the iPad with cutting- edge technology magazines like Wired and iGizmo leading the charge, and this is opening up further opportunities for advertisers. Julian Lloyd-Evans, managing director of advertising at Dennis Publishing, which produces iGizmo, explains:
As other technology companies such as Google with its Android platform along with Samsung and Sony all jump on the tablet bandwagon, so the market will become more and more mainstream and many predict that tablet technology will soon become
a staple for most households, making it a powerful media channel.Post published in: News