JOHANNESBURG - The revamped Vodacom, South Africas biggest network service provider, has enlisted the services of popular musician, Daniel Tshanda in what officials said was aimed at attracting customers from neighbouring Zimbabwe.
The company this past weekend launched the Dan TShanda Vodacom Starter Pack in collaboration with the musician, who is more popular in Zimbabwe than South Africa. Tshanda is one of South Africas musicians with a major appeal to neighbouring countries, mostly Zimbabwean. Launching a starter pack in honour of him is in line with the companys strategy to lure more of these nationals to the company, an official told The Zimbabwean in Johannesburg.
The Splash frontman, Tshanda, has a lucrative market among Zimbabweans in South Africa and in their home country. He together with other musicians in his stable such as Patricia Majalisa, Dalom Kids, Peacock and Matshikhos annually perform in Zimbabwe in front of a full house. The starter pack follows the Zion, Orlando Pirates/Kaizer Chiefs (ZOK) and the 46664 Vodacom brands that the company introduced in recent years in collaboration with the countrys two biggest soccer teams and the Nelson Mandela Foundation respectively.
Earlier this month, Vodacom officially launched its new brand and identity in Johannesburg. The company now bears the Vodafone logo following the United Kingdom Company buying a 100 percent stake in Vodacom. The change in colour is the tip of the iceberg, just the outside indication of a much bigger change at Vodacom. The role we play in our customers’ lives has changed – connectivity has gone from a convenience to a basic need, and we need to turn our business on its head to make sure that we cater for this, Vodacom Group chief executive officer, Pieter Uys, told this publication from Johannesburg.
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