Tourism on the up

There is a lot to celebrate during next month’s tourism month, with recent figures showing a rise in tourists to the country.

Hospitality Association of Zimbabwe President, Tichaona Hwingwiri, said hotels in Victoria Falls and Kariba were doing brisk business, with 70-75% occupancy recorded during the Heroes Day holiday.

“This is a good thing for the market as we prepare for our annual tourism month in September,” said Hwingwiri.

He also encouraged local businesses to come up with packages to encourage tourists to visit areas such as Great Zimbabwe.

“As long as the services offered are attractive, families will travel to these areas when school close,” he said.

Zimbabwe Council of Tourism President, Glen Stutchbury, said the domestic tourism market had the potential to scale great heights if well managed.

“Tourism plays a pivotal role in the growth of the economy. However, this is hindered by issues such as a lack of a vibrant national airline. We urge the relevant authorities to consider luring more private commercial airlines to the country as some of the tourists have to endure travelling by road,” said Stutchbury.

In 2011, tourism earnings increased by almost 50 percent, a figure that is expected to continue to grow this year.

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