The sentiments were made in the capital today by the Chief Executive Officer of Econocom Foods, South Africa, Basil Kransdorff.
Econocom foods specialises in e’Pap. The cereal is a form of sadza in South Africa, commonly referred to as “pap”.
The cereal is scientifically developed to support the immune system and has been formulated to help the ability of the body to digest and break down food, thus ensuring one gets his or her entire diet.
“Everyone knows that a healthy, well balanced diet must contain the three important macro-nutrients: protein, fat and carbohydrates. But due to the current methods of agriculture and food processing, the nutrient content of most foods (macro-nutrients) has decreased dramatically.
“The food is reduced to being a mere stomach filler without the nutrients needed to feed the whole body. Micro-nutrients are different from macro-nutrients because they are necessary only in very tiny amounts. Micro-nutrients deficiency is now a major topic in global health discussions and has come to be called hidden hunger,” said Kransdorff.
He said that poverty in Zimbabwe had seen people resorting to a mono diet that had resulted in people failing to get their daily nutritional requirements adding that the e’Pap approach aimed to address the problem.
“Dire poverty in Zimbabwe has resulted in the emergence of a sterile mono diet, focused on maize meal as the norm for a large proportion of the population. This poverty, coupled with the fact that the food chain has been so compromised, results in a dysfunctional society because daily nutrient requirements are not addressed.
“The issue is now called hidden hunger. It is the hidden hunger that the e’Pap approach focuses on,” said Kransdorff.
He said that presently, e’Pap is being used in over 15 African countries “where up to 2 million food portions a month have been sold as a result of the now famous e’Pap effect”.Post published in: News